Garnier Men – Gaming Sponsorship Campaign
GRAPHIC DESIGN - TALENT MANAGEMENT - DIGITAL MEDIA BUYING - BRANDING
Objective :
Promote the XL-size Garnier Charcoal Whitening Mask to Myanmar’s male gaming
audience over a 4-week campaign, aiming for 300K digital impressions and a
15% increase in online product interest by positioning the mask as a quick,
game-break skincare solution
Tactics & Engagement Strategy:
To deepen campaign interaction, we gamified engagement by leveraging popular
gaming KOLs and rewarding fans with in-game currency for interacting across
influencer and brand channels.
Campaign Results & Brand Impact:
- 5.2M total reach across livestreams
- 2M+ video views
- 1.4M engagements (likes, comments, shares)
- Achieved the lowest Cost Per Engagement (CPE) among all Garnier campaigns that month
- Gaming livestreams hit 6K–8K peak concurrent viewers
- Branded hashtag use and in-game rewards sparked active participation
- Repositioned Garnier as a playful, relatable brand for men
- Broke traditional skincare stereotypes by making it casual and masculine
- Messaging like: “Mask while you game” reframes skincare as chill and easy
DATE:
SEP 2020
CLIENT:
GARNIER MEN
ROLE:
DM LEAD
