Tactics & Engagement Strategy:
We invited audiences to tag someone they love in the comments and share the campaign video on that person’s timeline, creating emotionally driven peer-to-peer engagement. Winners were selected at random to receive branded gifts, boosting participation. Romantic visuals and soft storytelling reinforced the theme of love, positioning the brand as warm, personal, and emotionally connected.

Campaign Results & Brand Impact:

• 2.5 million video views
• 90,000+ engagements, with 95% positive sentiment
• 32% of comments and shares reflected purchase intent or brand positivity
• Product inquiries doubled, and Messenger engagement spiked
• Post shares increased 4x, expanding the organic reach of the campaign
• Received over 600 meaningful comments where users tagged someone they love and declared them their Valentine
• High shareability as participants posted the video on their loved one's timeline, increasing organic visibility
• Broke tStrong resonance with women aged 18–35, aligning with the campaign's emotional tone
• Successfully positioned the brand as thoughtful and emotionally engaging
• Helped redefine skincare as a gesture of love and connection, not just personal care